I once asked a Cabinet minister what constitutes public opinion for a politician. News organizations are a distinct and important part of the media and entertainment industry. In the past, it was the mass media that graded the value of news. Although the movie has stars such as Maya Rudolph and Salma Hayek, the female characters don't have a conversation about anything other than men. 2 The women working in the media industry in Japan, despite their 20 percent minority status, should try not to join the homogeneous majority but seek to listen to diverse viewpoints of people — in particular those that are often left unheard. 8 One example is a symposium organized late last year by the Cabinet Office’s Gender Equality Bureau concerning women in the media industry. See Ana Borruto, “Studies examine gender enrollment in communications,”, Sandrine Devillard, Vivian Hunt, and Lareina Yee, “, Jess Huang, Alexis Krivkovich, Irina Starikova, Lareina Yee, and Delia Zanoschi, “. Digital upends old models. The BBC’s 50:50 Project provides a good example: Tony Hall, director general of the BBC, set a target of having at least 50 percent women contributing to the creation of BBC content by 2019. And I remember the great movie Thelma and Louise, which was female-authored, made a real breakthrough in re-designing women characters on the screen and won the Academy Award. Penny's character was that of the stereotypical female: the ditzy, attractive neighbor, who existed solely to create sexual tension between herself and one of the show's leading men, Leonard Hofstadter. How could the MEDIA programme support diversity and in particular gender diversity? Note that men of color also have a difficult path to positions of leadership in media and entertainment. Media and entertainment companies categorized their employees into six levels based on standard definitions, taking reporting structure and salaries into account. For the purposes of this report, we’ve defined the media and entertainment industry as companies that engage in news, film, marketing, ticket sales, event management, and sports. “Women in the Workplace 2016.” These statistics suggest that the low representation of women in senior roles cannot be attributed to a lack of desire for advancement. Jess Huang, Alexis Krivkovich, Irina Starikova, Lareina Yee, and Delia Zanoschi, “Women in the Workplace 2019.” The European Commission is also promoting gender diversity in the film industry through the Creative Europe MEDIA programme. By showing a man playing out typically "feminine" behaviors, Tide is promoting a more equal society. Many women who were interviewed reported widespread discrimination and inequality of opportunities in pay, recruitment, allocation of work, and promotion. This means, for instance, that the selection of experts for the evaluation of the projects applying for funding must meet gender balance. It has been said that the #MeToo movement would not take off in this country, but isn’t that a problem on the part of the people reporting on the issue? Most transformations fail. Regardless of this, gender roles are just that, roles. Such training should be available to all, but especially for evaluators. It is up to the individual to decide whether or not they are going to fill them. Women are clearly aware that the deck is stacked against them. 6. This report is based on employee data from companies that opted in to the Women in the Workplace survey. They are being promoted to the manager level twice as often as men—6 percent for women compared with 3 percent for men (Exhibit 2). 8. We'll email you when new articles are published on this topic. When employees feel they have an equal opportunity for advancement and think the system is fair, they are likely to be happier with their career, plan to stay at their company longer, and are more likely to recommend it as a great place to work. It is time to acknowledge and address these problems. The European Commission is also promoting gender diversity in the film industry through the Creative Europe MEDIA programme. Giant panda cub born at zoo in western Japan, Cheap, spacious, crowd-free: Rural Japan is having a moment with the foreign community, Japan's coronavirus cluster-busting approach nears its limit, Japan faces balancing act over virus clusters among foreign nationals. tab, Travel, Logistics & Transport Infrastructure. Keidanren (Japan Business Federation) signed an agreement to support Thirty Precent Club Japan, a group of business executives committed to having women occupy 30 percent of the seats on their board. But like most industries, the media continues to struggle with gender equality, in everything from creating news that is for and about women to promoting equal amounts of men and women to senior executive positions. They need to telegraph to employees at all levels that leaders need solid nurturing, collaboration, and listening skills, for example, as much as they need a strong and directive tone. Thanks to many who have signed up, 45% of evaluators so far in 2016 were women, a great increase from 28% in 2014! This awareness gap can make it difficult for companies to mobilize and address issues with women’s workplace experiences. Here is a small snapshot of our findings: Representation. Women make up 49 percent of the total workforce in media and entertainment, although most of these women are concentrated in entry-level positions (Exhibit 1). The more your project includes individuals from different backgrounds, the more you will be creatively stimulated by different ideas and perspectives.

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