Anastasia Soare, the founder and CEO of Anastasia Beverly Hills, has harnessed social media to build a 10-figure fortune. Makeup mogul Anastasia Soare made her name shaping and filling the eyebrows of the rich and famous, then launched her own beauty line. Standalone stores and Anastasia treatments are likely in the pipeline but, until then, which Londoner’s eyebrows would Soare most like to get her hands on? She’s shaped and tweezed the arches of everyone from Cyndi Crawford to Jennifer Lopez and Amal Clooney and has quietly built a billion dollar brow-based beauty empire in just over two decades. By continuing to browse the site, you agree to our use of cookies. 27) and Huda Kattan (No. In 1992 she began renting out a room in Beverly Hills, independently offering her eyebrow services seven days a week (“it became like the best kept secret among the celebrities”) and in 1998 Oprah Winfrey invited Soare to come and do her eyebrows live on her show. Seventh-Annual Summit Generates Record 1.2 Billion Social Impressions NEW YORK – June 26, 2019 – The seventh-annual Forbes Women’s Summit – which brought together inspiring visionaries including Christine Lagarde, Arlan Hamilton, Norah O’Donnell, Jennifer Garner, Kara Swisher, Esther Wojcicki, Eva Longoria and many others – sparked significant discussion in the [...]. We put a lot into building this community.” What many of this 18 million-strong community may not realise, however, is that even today, Anastasia and Claudia are the only two people managing the account, responding to comments and feedback - an unusually personal level of service for a brand of its size. Drive performance through our partnership program, D&B Accelerate, Information and resources about the performance of Dun & Bradstreet. 32-year-old Soare escaped communist Romania in 1989 to join her husband - a ship’s captain who had defected the regime in 1987 - in Los Angeles. 21 ahead of fellow cosmetics moguls Kylie Jenner (No. See our. The decision to take on investment comes as part of a plan for global expansion. High quality data. In 2018, the company received an investment from private equity firm TPG that valued it at $3 billion. “I revisited everything I had learnt in art school and shaping this theory on how to shape your eyebrows according to your natural bone structure,” she says. 37), both also newcomers on the list. Detailed business credit reports and tools to simplify credit decisions and manage risk, Monitor, Manage, and Build Your Business Credit. With a $2.1 billion fortune needed to make the cut, some famous names, including Michael Jordan and Anastasia Soare, were not quite wealthy enough for the list. Makeup mogul Soare has made a fortune applying the golden ratio to the eyebrows of celebrity clients. The Company offers products such as palettes, lipsticks, lip gloss, makeup kit, and brushes and tools. here. Evidently the maths works, because Soare’s client list is today more star studded that the Oscars and Met Gala guest lists combined. Are you sure you want to delete this comment? Dun & Bradstreet collects private company financials for more than 23 million companies worldwide. Anastasia Beverly Hills has 9 total employees across all of its locations and generates $381,547 in sales (USD). You will feel no pain and I will make you look gorgeous.” The gamble paid off: Oprah’s still a loyal client and for six months after appearing on the show, Soare’s phone didn’t stop ringing. D&B Hoovers provides sales leads and sales intelligence data on over 120 million companies like Anastasia Beverly Hills … “I couldn’t believe that nobody paid attention to eyebrows,” Soare tells the Standard. Anastasia Beverly Hills, Inc. retails cosmetics and beauty products online. Save time and be better prepared for meetings with company firmographics, contact recommendations, and new prospects in your inbox. Anastasia Beverley Hills In 2000, she opened a flagship salon in Beverly Hills and launched her own line of brow products. Rihanna, Celine Dion, Safra Catz: Here Are The Most Successful Immigrant Women In The U.S. Christine Lagarde, Eva Longoria, Norah O’Donnell, Tory Burch, Lindsey Vonn And Jennifer Garner To Headline Forbes’ Women’s Summit, Oprah, Kylie Jenner And The Other Richest Self-Made Women In the World, Welcome To The Billionaires’ Club: 195 Newcomers Worth $362 Billion, Not Filthy Rich Enough: The Billionaires Too Poor For 2018's Forbes 400, West Coast, Best Coast: Nearly Half Of America's Richest Self-Made Women Live In The Golden State, Anastasia Soare: The Immigrant Who Shaped The Eyebrow Industry, America's Newest Beauty Billionaire Built An Empire Targeting Women's Eyebrows. When she came to America, Soare spoke little English and couldn't get approval for a credit card. Always at your fingertips. Born in Romania, she immigrated to Los Angeles in 1989 and got a job in a beauty salon. All Rights Reserved. Her style has remained constant in the face of trends, whether the skinny brows of the '90s or Cara Delevingne’s bold bushy brows, with a focus on personalisation based on the proportions of each individual face. Makeup moguls, tech executives and venture capitalists on the new Forbes list share one decision: they have chosen to build their businesses in California. © 2020 Forbes Media LLC. Three years later, she struck out on her own, and in 2000, she launched a line of eyebrow products under the name Anastasia Beverly Hills. You can find our Community Guidelines in full Combine your data with Dun & Bradstreet Data Cloud data to create new analytical models that can give you a competitive edge. Secure and cloud-based. Are you sure you want to submit this vote? See our Privacy Notice to unsubscribe. Today her personal net worth is estimated by Forbes to be about $1 billion, but Soare’s life wasn’t always so sweet. We meet the woman behind the iconic brand, Anastasia Beverley Hills, The latest lifestyle, fashion and travel trends, Register with your social account or click here to log in. “In Romania it was normal that when you got a facial someone would tweeze your brows. By clicking the button above, you agree to our Terms of Use and consent to our contact process. Companies in this sector distribute nondurable or durable goods, typically specializing by product category.... See other industries within the Wholesale Sector, Beer, Wine & Distilled Spirits Wholesalers, Electrical, Plumbing & Hardware Wholesalers, Petroleum & Petroleum Products Wholesalers, Steel Service Centers & Other Metal Wholesalers, See who the company's key decision makers are. 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