View our free 101 times brands went viral in 2019 report to see which brands made the top 3. use of cookies We’re always told how hard it is for marketers to compete in a landscape that’s so full of noise. More than 750 million television viewers tuned in to watch the previous FIFA Women’s World Cup held in Canada, making 2015 a breakthrough year for women’s football. “We always try to be where customers are, and sports is a big one for us,” says Nicholas Emma, sports marketing and consumer events at Mercedes USA. Here are our 12 top advertising campaigns from 2019 that show us how it’s done. Music: “Shower In The Rain” Softboiled Eggies pic.twitter.com/Xjbu6cLcyh. You may have heard of BTS, the Kpop group with the enormous following and a talent for activating vast swathes of fans across the world. #justdoit pic.twitter.com/3fo2XMVkBT. But most of the UK’s soya isn’t grown locally, with two-thirds of supply imported from South America. Watch them get 2 million likes with a single tweet. Around two-thirds of the world’s population either deny the Holocaust, or don’t know it happened. . Increased awareness about the health and status of our planet has consumers literally buying into the eco-consumerism way of life. Harry Styles and his ongoing friendship with Gucci made the ‘101 times’ list for multiple reasons. From May 8th, all Crimson Hexagon products are now on the Brandwatch website. Discover how consumers are approaching plastic waste during the pandemic, We used Brandwatch’s AI assistant Iris to search through nearly a billion brand-related posts, identifying the best marketing campaigns of 2019. What #NintendoSwitch games and announcements from the latest #NintendoDirect have you the most excited?Give it a watch and let us know: https://t.co/XVcoV8AIQ6 pic.twitter.com/QCO5vFO18w. Volkswagen’s “Hello Light” Spot; We’ll start off with possibly the riskiest ad on this list. Popeyes Chicken may have had a pop at Wendy’s further up the list, but they’re yet to unseat Wendy’s as the fast-food queen of social media. GUESS WHO? The Best Ad Campaigns of 2019 So Far. 52% of consumers see brands as responsible for the environment. This year, Kai from K-pop band EXO became Gucci’s first Korean Global Ambassador. Many brands and agencies are now taking more strategic (and creative) approaches to reaching their audiences, and those that are using rich, ethically-sourced insight to guide that thinking are leading the way. But that’s not always the case. https://www.brandwatch.com/blog/best-marketing-campaigns-2019 pic.twitter.com/0HGuTs2KNj. In an effort to highlight the environmental implications of our food choices, they released their own take on a Christmas ad: a video, created by Nice and Serious, centering around a comedy “roast” battle between a turkey and a potato. Their ability to generate positive reactions around new products is hard to beat. They’re huge, loyal audience means they’re always able to generate interest in what’s new. Paying attention to this fact and the trends it embodies, Shell created its five-part content series, The Great Travel Hack, challenging its target audience to rethink how they travel to be part of a lower carbon future. @CalvinKlein #MyCalvins. In 2019, to promote their new in-car voice assistant technology, Mercedes set up a virtual reality serving lesson at the U.S. Open, taught by Sloane Stephens, who won the tournament in 2017. Grab the Fighters Pass and get ready for when Banjo-Kazooie arrive on the battlefield this fall. So proud to say our #BTSArmy has been nominated for the @TacoBell #BestFanArmy Award at the 2019 #iHeartAwards! Portraying stories around Hispanic consumers’ everyday lives, each video was scripted to showcase one single feature at a time, such as AWD. Soccer is the most popular sport to watch globally. Our latest research shows more than half of consumers who buy eco-friendly products do so because they want to be part of a positive movement. 20 Best Marketing Campaigns of 2019, Ranked by Data. By subscribing you confirm you’re happy for us to send you our latest articles. We use cookies to improve your experience and give you personalized content. “The store has been built with the local community in mind,” said Helen Aylett, Store Manager at IKEA Greenwich. Show them what crazy dreams can do. “We’re in the education phase on MBUX,” says Monique Harrison, head of brand experience marketing at Mercedes USA. From a sales perspective, JNSQ is three times higher than forecasted, and three times higher than that of The Wonderful Company’s already established wine brands. Campaign coming this week. Following its success, Shell has launched a second season of the series. They are surprised this is even an issue. By choosing a different tack to most brands at this time of year, the advertising campaign struck a refreshing discord to the tired themes surrounding the holiday season. https://joseangelostudios.com/best-social-media-marketing-campaigns-of-2019 Copyright © GlobalWebIndex 2020. We’re told that people are now distrustful of advertising, and that branded content is being shunned. If you’re not yet aware of the influence of Kpop on modern culture, this list is going to teach you a thing or two. In our recent report, 101 times brands went viral in 2019, we found that people were more than happy to get involved in marketing campaigns that connected with them, with brands racking up hundreds of thousands of shares. Media stories and documentaries are among the most influential sources impacting consumers’ views on sustainability – so it’s no surprise Greenpeace chose to spread its message via video format – and it was an approach that paid: the campaign attracted PR coverage by the likes of Creative Review, The Drum, Campaign, PR Week and MailOnline. All Rights Reserved. Your favorite bear-bird duo, Banjo & Kazooie, is joining Super #SmashBrosUltimate! Twenty years ago, the world’s first mass-produced hybrid car entered the market. The Toyota Prius advertising campaign invited consumers to visit more places, in more conditions, with the energy-efficient hybrid that started it all. Hinging their creative idea on over 40 years of research, Volvo’s Accident Research Team revealed through a compilation of real-world data what really happens during a collision. All rights reserved. The increasing rise in popularity of women’s sports, 10 mental health campaigns that are making a difference, How brands can optimize their in-game ad strategies, Rethinking advertising: appealing to the LGBTQ+ community, It’s time for brands to spend on advertising. Targeting a younger audience, the creative taps into these consumers’ interests in travel and adventure, along with their increasing concern for the wellbeing of the planet. Helen added that everyone arriving on foot or by public transport was entitled to cheaper home delivery services for 10 weeks after the store’s opening. Lucozade Sport set out to inspire as much support as possible for the England team, releasing a new version of the iconic football song ‘Three Lions’, giving the song a new slant and calling it ‘Three Lionesses’. Not only is the trend for consumers to “go green” gaining momentum, it’s bordering on mainstream. The world’s largest furniture retailer hopes to inspire and enable more than one billion people “to live a better everyday life within the limits of the planet”. Nintendo generated excellent engagement at E3 this year, bringing them in at number 4 on our list of top marketing campaigns of 2019. BTS will always make waves on social, so any brand that partners with them, or associates itself with them, is probably going to see big numbers. After carrying out primary research into the raw pay gap figures present in the company (claiming to be the first U.S. bank ever to do so). Styles is often photographed in Gucci attire (for example, at the Met Gala). This is an apt example of an advertising campaign that’s not only driven by insight – it’s paying attention to fast-moving consumer trends. #AlexaPlay the new album by BTS https://t.co/s7qB7wiWSk pic.twitter.com/seBnhzYFfn. Thanks @AmazonMusic! So, which brands did this best in 2019? Their message was simple: Grey hair is something to celebrate. We heard some of you were interested in this information. The FIFA Women’s World Cup (WWC), one of the most hotly anticipated events in women’s sports, kicked off on June 7 in France. https://t.co/qrtvWXjj9V. IKEA, recognizing the role brands have to play in inspiring environmentally-conscious consumers, launched their ‘Steps’ campaign. Our campaign of the month series celebrates originality that’s led by unique insight – ideas that don’t come about simply by making assumptions around who you’re speaking to. A series of candid videos featuring grey-haired celebrities were released, supported by influencer activity which fueled a conversation. Sounds like someone just ate one of our biscuits. I Agree. Single millennials find Christmas a little ‘extra’. We’re always told how hard it is for marketers to compete in a landscape that’s so full of noise. During Game 3 of the NBA finals, VW launched what may be the most outside-the-box ad since its famous 1959 “Think Small” print.
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